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Gaming

Snapchat’s new partners attach instant apps and games to ads

Snap wants its ads to open to something interesting rather than a boring mobile website. Today Snap announced 14 new ad Creative Partners that will help build custom games, interactive videos, gyroscope-powered epxeriences, lead generation campaigns, and pre-loaded Instant Apps as destinations for Snapchat ads. They’ll also help connect advertisers to ...

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Two new handhelds will help you relive the golden age of gaming

Whether you’re an older gamer who remembers the Atari 2600 and Sega Genesis with great fondness or a doting grandparent who doesn’t remember exactly what the grandkids wanted (the Nintendo Swamp or something?), the new AtGames portable consoles will either excite you to no end or cause deep disappointment. These ...

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AR startup CurioPets is Pokémon GO meets Tamagotchi

As Apple gears up to launch its augmented reality-equipped iOS 11, startup CurioPets is fully prepared with its Pokémon GO-meets-Tamagotchi game. CurioPets, short for curious pets, is a multi-player, augmented reality pet simulator. Built with Apple’s ARKit, the aim is to encourage real-world exploration — similar to Pokémon GO — as ...

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