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Apple's latest iPhone XS ad is a big, old mess

There used to be some sophistication about Apple‘s ads. Somehow, Steve Jobs’s sense of taste permeated the way Cupertino chose to communicate. Since his passing, things have been a touch erratic. There have been truly memorable ads. More, though, have bathed in a bland musicality, with nary a thought to ...

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iPhone XS Max first impressions: It's big, but not too big

Apple’s iPhone XS and XS Max have arrived. Customers have lined up across the world in anticipation of the launch day Apple Store experience, all the while delivery trucks with countless identical boxes are delivering new phones globally. Also: Want a new iPhone or Android smartphone? Here’s how to sell ...

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