Download Advances in National Brand and Private Label Marketing: by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum PDF

By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum L. Ailawadi,María Jesús Yagüe-Guillén

This ebook offers the newest study on nationwide model and personal label advertising and marketing - a set of unique, rigorous and hugely suitable contributions of the 2017 overseas convention on nationwide model & inner most Label advertising in Barcelona. It covers a variety of themes from fields as diversified as retailing, advertising and marketing, common enterprise, psychology, economics and information. extra, the convention addressed assorted parts of program, together with: purchase-decision types, top class deepest labels, judgements concerned about introducing new items, M-commerce, inner most label adoption, collection judgements, inner most label pricing, model fairness and collaborative relationships.

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